![]() This is important because raster logos are often required for web and digital applications so even if you have a vector logo, you’ll need to save raster versions at the optimized sizes in order to use them on the web. If you could only have one logo format, which would it be?Ī vector logo is the best file format for your logo because it provides the most flexibility when you need to create raster logos. The digital file size of a raster logo can be as small as 5kb (very small) or as large as several mb or more depending on the size that the logo is being used. If you tried scaling this logo larger, the pixelation would become more and more apparent. The edge of the logo also reveals the shades of grey which are trying to give the optical illusion of a curved line. ![]() You can see how the edges of the logo are pixelated, or squared off. The image below is a close-up of the Trillion logo in a rasterized format. The digital file size of a vector logo is typically between 300kb and 1mb, relatively small, regardless of the size the logo is being scaled to. These points and lines are completely scalable without losing any sharpness or quality. You can see the points and lines which create the shape of the logo. The first image is a close-up of the Trillion logo in a vector format (simulated). Raster is a cluster of colored squares arranged in a finitely scalable grid, usually within small tolerances and limitations.Vector is a mathematical algorithm of points and lines that can be infinitely scaled without compromising image quality.There are differences between a vector logo and a raster logo but here is a basic explanation: If you are working with an outside vendor or graphic designer, odds are they have asked you for your logo in vector format. gif) files that will have an impact on how well your brand reproduces. In fact, there are differences between vector (.ai. eps is the best option for your project may be a gamble unless you know the differences. Managing your brand’s logo assets can be confusing because of the variety of file formats.
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